Privacy Policy

Privacy Policy

At Hiddensole, your privacy matters to us—not as a formality, but as a promise. We know that when you shop with us, you’re trusting us with your personal information. We take that trust seriously.

This Privacy Policy explains how Hiddensole collects, uses, shares, and protects your information when you visit our website, create an account, place an order, or interact with us in other ways. It also explains the choices and rights you have regarding your information.

By using our website or services, you agree to the practices described in this Privacy Policy. If you do not agree, please do not use our website or services.

References to “Hiddensole,” “we,” “us,” or “our” mean Hiddensole. References to “you” and “your” mean the individual whose information we collect.

1. Who We Are

Hiddensole is a women’s fashion brand founded in 2017. We sell women’s apparel, including outerwear, short-sleeve tops, and shorts. You can contact us at Service@hiddensole.com.

2. Information We Collect

We collect information in a few different ways, depending on how you interact with us.

Information You Provide to Us

When you shop with us, create an account, or contact us, you may provide:

  • Contact details: name, email address, and shipping or billing address

  • Account information: username, password, and order history

  • Order information: products purchased, order number, delivery preferences, and returns or exchanges

  • Payment information: payment method details, which are processed securely by our third-party payment providers. We do not store your full card number.

  • Communications: messages you send to our customer care team, reviews, photos, and other content you choose to share

  • Marketing preferences: whether you’d like to receive emails, texts, or other updates from us

Information We Collect Automatically

When you visit our website, we may automatically collect:

  • Device and usage information: IP address, browser type, operating system, device type, pages viewed, links clicked, and time spent on our site

  • Location information: general location based on your IP address

  • Cookies and similar technologies: information collected through cookies, pixels, and other tracking tools, as described in Section 5

Information from Third Parties

We may receive information from third parties, including:

  • Payment processors and fraud prevention providers

  • Shipping carriers and fulfillment partners

  • Analytics providers and advertising partners

  • Social media platforms, if you interact with us there or log in through them

  • Marketing and customer relationship management tools

We may combine information we collect from different sources to better serve you.

3. How We Use Your Information

We use your information for the following purposes:

  • To process and fulfill your orders, including payment processing, shipping, delivery, returns, and exchanges

  • To communicate with you, including order confirmations, shipping updates, responses to your questions, and customer care

  • To manage your account, including order history, preferences, and account security

  • To improve our website and products, including analyzing how you use our site and what you love

  • To personalize your experience, including showing you products, content, and offers that may interest you

  • To send marketing communications, with your consent where required, and to measure their effectiveness

  • To prevent fraud and enhance security, including detecting and preventing unauthorized activity

  • To comply with legal obligations, including tax, accounting, and regulatory requirements

  • To enforce our Terms of Service and protect the rights, property, and safety of Hiddensole, our customers, and others

Where required by law, we rely on one or more legal bases to process your information, including your consent, the performance of a contract, compliance with legal obligations, and our legitimate interests.

4. How We Share Your Information

We do not sell your personal information for monetary consideration. We may share your information in the following circumstances:

Service Providers

We share information with trusted third parties who help us run our business, including:

  • Payment processors

  • Shipping carriers and logistics providers

  • Website hosting and IT providers

  • Email and marketing platforms

  • Analytics and advertising partners

  • Customer care and review platforms

  • Fraud prevention and security providers

These providers are required to protect your information and use it only for the services they provide to us.

Business Transfers

If Hiddensole is involved in a merger, acquisition, financing, reorganization, bankruptcy, or sale of assets, your information may be transferred as part of that transaction. We will take reasonable steps to ensure your information remains protected.

Legal Requirements

We may disclose your information if required by law, regulation, legal process, or government request, or if we believe disclosure is necessary to protect our rights, your safety, or the safety of others.

With Your Consent

We may share your information for other purposes when you have given us your consent.

5. Cookies and Tracking Technologies

We use cookies, pixels, and similar technologies to:

  • Keep our website working properly

  • Remember your preferences and cart

  • Understand how you use our site

  • Measure the effectiveness of our marketing

  • Show you relevant content and advertising

You can manage cookies through your browser settings. Please note that disabling certain cookies may affect your experience on our website. Where required by law, we will ask for your consent before placing non-essential cookies.

Some browsers offer a “Do Not Track” signal. Because there is no common industry standard for interpreting these signals, our website may not respond to them at this time. You can learn more about opting out of interest-based advertising through industry tools such as the Network Advertising Initiative and the Digital Advertising Alliance, or your device settings.

6. International Data Transfers

The information we collect may be transferred to, stored in, and processed in Hong Kong and other countries where we or our service providers operate. These countries may have data protection laws that differ from those in your jurisdiction.

When we transfer personal information from the European Economic Area, the United Kingdom, or Switzerland, we rely on appropriate safeguards, such as standard contractual clauses, to protect your information. Where required, we will ensure that any transfers comply with applicable data protection laws.

7. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, including to provide our services, comply with legal obligations, resolve disputes, and enforce our agreements. When we no longer need your information, we will delete or anonymize it in accordance with applicable law.

8. How We Protect Your Information

We use reasonable administrative, technical, and physical safeguards to protect your personal information. These measures include encryption, secure payment processing, access controls, and regular security reviews.

However, no method of transmission or storage is completely secure. While we work hard to protect your information, we cannot guarantee absolute security.

9. Your Rights and Choices

Depending on where you live, you may have certain rights regarding your personal information.

General Rights

You may have the right to:

  • Access the personal information we hold about you

  • Correct inaccurate or incomplete information

  • Delete your personal information, subject to certain exceptions

  • Restrict or object to certain processing

  • Receive a portable copy of your information

  • Withdraw consent where we rely on consent to process your information

  • Opt out of marketing communications at any time

To exercise your rights, please contact us at Service@hiddensole.com. We may need to verify your identity before fulfilling your request. You may also designate an authorized agent to make a request on your behalf where permitted by law.

You can opt out of marketing emails by clicking the “unsubscribe” link in any email we send. Even if you opt out of marketing, we may still send you transactional or service-related messages, such as order confirmations and shipping updates.

Notice to EEA and UK Residents

If you are located in the European Economic Area or the United Kingdom, you have the rights described above under the General Data Protection Regulation (GDPR) and UK GDPR. You also have the right to lodge a complaint with your local supervisory authority.

We process your information based on the following legal bases:

  • Contract: to fulfill your order and provide our services

  • Consent: for marketing and certain cookies, where required

  • Legitimate interests: to improve our services, prevent fraud, and protect our business

  • Legal obligation: to comply with applicable laws

Notice to California Residents

If you are a California resident, you have rights under the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA). These include the right to:

  • Know what personal information we collect, use, and share

  • Request deletion of your personal information

  • Request correction of inaccurate personal information

  • Opt out of the sale or sharing of personal information

  • Limit the use of sensitive personal information

  • Not be discriminated against for exercising your rights

We do not sell your personal information for monetary consideration. To opt out of the sharing of personal information for cross-context behavioral advertising, please contact us or use the opt-out tools available on our website.

Notice to Residents of Other US States

Residents of certain other US states may have similar rights under applicable state privacy laws. To exercise your rights, please contact us at Service@hiddensole.com.

10. Children’s Privacy

Our website and services are not directed to children, and we do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us so we can take appropriate steps to delete it.

11. Third-Party Links and Services

Our website may contain links to third-party websites, plugins, and services. We are not responsible for the privacy practices of those third parties. We encourage you to read their privacy policies before providing them with your information.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will post the revised version on our website. Your continued use of our website or services after any changes means you accept the updated Privacy Policy.

13. Governing Law and Dispute Resolution

This Privacy Policy and any dispute or claim arising out of or in connection with it or its subject matter shall be governed by and construed in accordance with the laws of the Hong Kong Special Administrative Region of the People’s Republic of China, without regard to its conflict of law principles.

The parties agree that the courts of Hong Kong shall have exclusive jurisdiction to settle any dispute or claim arising out of or in connection with this Privacy Policy. You consent to the personal jurisdiction of such courts and waive any objection to proceedings in such courts on the grounds of venue or inconvenient forum.

Nothing in this section shall prevent us from seeking injunctive or other equitable relief in any court of competent jurisdiction to protect our intellectual property or confidential information.

14. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or your personal information, please contact us at:

Hiddensole
Email: Service@hiddensole.com

We’ll do our best to respond promptly and help you with your request.